design does not have to be complex |||| the most elegant designs are often the cleanest, most simple & intuitive designs. a good design should tell a story, or have meaning, but should not require a manual to evoke a feeling of appreciation or understanding.

the issue i have with design is that 'design as a hobby' and 'design as an occupation' represent two completely different concepts - it its often hard to have your own sense of identity when creating a project for a client.

as my work continues to evolve, i have come to understand that my sense of design is not inherently my own, but a mixture of my own passions & the influences of the outside world.